Julia Curtiss, a marketing and branding expert will be leading a discussion on how to use an ethnographic approach to understand true customer attitudes and behaviors. Once you understand the customer purchase process you can deliver the right information on the right channel at the right time.
The Mima event is this Wednesday, Nov 15th at the James J. Hill Library in St. Paul. Registration starts at 7:30am, presentation at 8:00am, and Networking at 9:15am.